SKT Website Receives National Marketing Award
June 19, 2020
Twin Valley is bringing high-speed internet up to 2 Gbps symmetrical to rural Kansans with a mix of fiber to the premises and next-gen fixed wireless.Learn About Our Fiber Projects
June 19, 2020
SKT’s newly redesigned website, launched in July 2019 at SKTC.net, has received top honors in a national telecommunications industry marketing competition. The site was awarded First Runner-Up in the Website Redesign category of the NTCA (The National Rural Broadband Association) 2019 Marketing eXcellence Awards. NTCA, of which SKT is a member, is the premier association representing nearly 850 independent, community-based telecommunications companies that are leading innovation in rural and small-town America. The awards were presented on June 3 during the 2020 NTCA Marketing+Sales Virtual Conference.
After evaluating company and customer needs, the site was designed in partnership with local agency Cassandra Bryan Design with specific goals in mind: simple, intuitive navigation; a fresh, modern design with a consistent visual hierarchy; more in-house control of content; ease of entry for pricing and features of SKT services; and adding an integrated employee portal. To make the domain name easier to remember and reflect customer email addresses, the site was launched at SKTC.net, a more concise and recognizable option compared to the previous SKTMainstreet.com. As a result, direct traffic to the website increased nearly 10 percent compared to the previous year.
“I’m proud of where we landed with the website both aesthetically and functionally,” Harper said. “We’re honored to receive this award and be recognized on a national scale.”
NTCA’s annual awards program honors excellence in member telco marketing, sales, and public relations. Entries in seven categories – marketing campaign, PR campaign, website redesign, sales strategy, publications, branding project, and broadcast advertising – were judged on innovative strategies, design, writing, creativity, and other elements specific to each category. The award winners were highlighted in the virtual “Solutions eXchange” exhibit hall throughout this year’s conference, and a video depicting their work has been shared on the NTCA website, social media, and digital newsletters. The winning entries reflect campaigns that took place in 2019.
“I would like to congratulate all of the 2019 Marketing eXcellence Award winners for their incredible work,” said NTCA Chief Executive Officer Shirley Bloomfield. “The marketing efforts of NTCA member companies play a critical role in educating consumers and raising awareness of communications technologies, services, initiatives and issues that impact the vitality of rural communities—all of which are extraordinarily important right now. Their work is truly impressive.”